Cookies
Cookie policy
Every cookie this site sets, which is one, why our analytics needs none, and how to turn off what is there.
Last updated 27 September 2026
1. What a cookie is
1.1 Why any site needs them
The web has no memory of its own. Each page you request is a separate conversation, and without something to carry information across, a site could not remember that you had signed in or that you had already answered a question. A cookie is the usual way to do it: the site stores a short value, your browser hands it back on the next request, and the site recognises it.
1.2 What else counts as a cookie
The law is not really about cookies as such. It covers any technology that stores information on your device or reads information already there, which takes in local storage, session storage, tracking pixels, invisible images, device fingerprinting and software development kits. Everything in this policy applies to all of them, whatever they are called. We use none of them beyond the cookies listed below.
1.3 First party and third party
A first party cookie is set by the site you are visiting. A third party cookie is set by someone else whose code is running on the page, and it is the kind that makes tracking across different sites possible. There are none on this site. Our analytics runs third party code, from Ahrefs, but that code sets no cookie, which is the whole reason it is not in the table below.
2. What this site sets
Nothing. This site sets no cookies, and stores nothing else on your device either.
2.1 Why there is nothing here
Because most of what fills a cookie table elsewhere is analytics and advertising. We run no advertising at all, and analytics that sets nothing. Until launch the site was behind a password for review, and remembering that someone had entered it was the one cookie this site has ever set. The password went at launch and the cookie went with it.
This is a statement about today, not a promise about forever. If a cookie is ever added, it appears in this section, and anything that is not strictly necessary waits for your consent before it is set.
3. Why there is no cookie banner
3.1 The two rules that apply
There are two, and they are separate. The Privacy and Electronic Communications Regulations decide whether something may be stored on your device or read from it at all, and require your consent for anything that is not strictly necessary. UK GDPR then decides what may be done with any personal data involved. Our analytics stores nothing and reads nothing, so the first rule has nothing to bite on. The second still applies, and the privacy policy gives our lawful basis for it, which is legitimate interests rather than consent.
3.2 What would change that
Any cookie that is not strictly necessary. If we add one, a banner arrives before it does, with a real choice taken by a positive act: no pre-ticked boxes, no treating a scroll as agreement, no design that makes refusal the harder path, and Reject as easy to reach as Accept. We would rather tell you the test we hold ourselves to now, while we have nothing to gain by it.
3.3 If you block the analytics anyway
The site works exactly as it did. Every page, every guide and the quote form behave identically, you get no reduced version and nothing is withheld. The only difference is that we learn less about which guides are worth writing more of. That is a trade we are content to leave in your hands.
4. The categories, and which we use
| Category | Consent | What it means |
|---|---|---|
| Strictly necessary Used here: No | Not needed | Cookies without which something you have asked for cannot work, such as remembering what you put in a form between one page and the next. We set none, because nothing on the site needs one. If we ever had optional cookies to refuse, the record of your refusal would sit in this category, because storing it is how a refusal is honoured. |
| Performance and analytics Used here: No cookies. The analytics itself is running | Not needed, because we use none | Most analytics works by setting a cookie, which is why most sites have to ask. Ours does not set one, so this row is empty: there is nothing stored on your device to consent to. What the analytics does collect is described further down and in the privacy policy. |
| Functional Used here: No | Needed | Cookies that remember a preference, such as a part-finished quote or a chosen region. We have nothing that needs one at the moment. |
| Advertising and tracking Used here: No, and none planned | Needed | Cookies that follow you between websites to target advertising, and the pixels and tags that feed them. We set none, we run no retargeting, and we do not sell audience data. |
Scroll the table sideways to see every column.
5. Analytics, in detail
5.1 What it measures
- Which pages are visited, and in what order.
- Whether you arrived from a search engine, from a link, or directly.
- The type of device, browser and operating system, so the site can be tested against what people use.
- Roughly where in the world the visit came from, at the level of a country or city.
5.2 How it counts a visitor without a cookie
This is the part worth understanding, because it is what makes the banner unnecessary. Instead of leaving a marker on your device, it takes your IP address and browser details, combines them with a random value that is thrown away and regenerated every day, and keeps only the short code that comes out. That code is enough to avoid counting one visit twice on the same day, and it is useless the next day. Ahrefs states that the raw IP address is never written to its database or its logs.
5.3 What it does not do
It does not record your name, your email address or anything you type into the quote form. It is not used to build an advertising profile, it is not shared with insurers or brokers, and it cannot follow you to other websites, because there is no identifier that survives the day, let alone the visit. We do not sell analytics data and have no interest in doing so.
5.4 How to switch it off
Block scripts from analytics.ahrefs.com in your browser settings or with any content blocker, and it stops entirely. Nothing on this site behaves differently if you do. We would rather tell you how than leave you to assume it cannot be avoided.
6. Cookies we do not control
6.1 The quote panel and providers
Getting a quote hands you to the panel operator's own system, which sets its own cookies and asks for its own consent. Those choices are not ours and we cannot change them from here. If you want to know what it sets, read its policy before you continue.
6.2 Links in our guides
The guides link out to legislation, to GOV.UK and to regulators, because a claim you cannot check is not worth much. Those sites set their own cookies. We have no control over them and we receive nothing from them about your visit.
7. Controlling cookies yourself
7.1 Where the settings are
7.2 Private browsing
A private or incognito window keeps cookies only until you close it. It is a simple way to visit without leaving anything behind, though it does not make you anonymous to the sites you visit.
7.3 What blocking everything breaks
On this site, nothing at all, because there is nothing to block. Reading the guides and using the quote form work the same either way. On other sites, blocking everything does tend to break signing in and shopping baskets, which is worth knowing before you set it browser-wide.
7.4 Do Not Track and Global Privacy Control
Some browsers send a Do Not Track header, which has no agreed meaning and which most sites ignore, this one included, because there is no standard to comply with. Global Privacy Control is a newer signal with a clearer meaning. Neither has anything to switch off here: we set no advertising cookies and our analytics leaves nothing on your device. Blocking the script is the control that actually does something.
7.5 More help
The Information Commissioner's Office publishes plain guidance on cookies for the public, including what your rights are and what a site is allowed to ask of you.
8. Questions and changes
8.1 Asking us
Email info@landlordinsuranceuk.com. If you want to know what a particular cookie on this site is for, ask and we will tell you, including anything you find that is not listed here, which would be an error we would want to fix.
8.2 Complaining
Cookies are the Information Commissioner's Office's territory too, and you can complain to it at ico.org.uk/make-a-complaint or on 0303 123 1113. Our privacy policy carries its full postal address.
8.3 Changes to this policy
If we add a cookie, this page changes before it is set rather than afterwards, and the date at the top changes with it. If a new cookie needs consent we will ask you again rather than rely on an answer you gave about something else. This is version 2026-09-27.1, published for LandlordQuote, a trading style of Simply Quote Comparison Ltd.